SHAPE EXPO – Live better, longer, fitter
SHAPE EXPO Berlin is the international lifestyle event and fitness expo showcasing the future of health, wellness, and personal performance. Discover cutting-edge technologies, high-impact fitness and health solutions, and science-backed lifestyle innovations – all in one place.
For the first time ever, the leading minds and top brands in Longevity, Biohacking, Smart Fitness, Nutrition, and Fit Tech will unite in Berlin to shape the next generation of health and fitness. Be part of a movement that’s redefining how we train, live, and perform.
Topics & Products
1. Longevity & Biohacking
Technologies and strategies designed to extend lifespan and optimize physical performance.
2. Health & Fit Tech
Smart solutions for health monitoring, diagnostics, and optimization.
3. Smart Fitness
AI-powered training systems and virtual platforms for a fully personalized fitness journey.
4. Brain Power & Recovery
Innovative products supporting cognitive performance, mental clarity, and physical recovery.
5. Nutrition & Super Food
Functional foods and supplements for improved health, energy, and performance.
6. Aesthetics & Treatments
Advanced products and treatments to enhance appearance and skin health.
Shape Expo Explained
your chance to engage customers
Shape Expo explained
Use SHAPE EXPO Berlin to showcase your fitness product or brand in the best possible light. Reach your target audience directly – from first contact to lasting emotional connection. Benefit from market insights, increased brand awareness, and valuable customer interaction at this unique smart fitness and longevity event.
live experiences instead of campaigns
Content that works
Why invest in expensive campaigns and staged shoots when you can create authentic content live at SHAPE EXPO? Engaged visitors interact with your brand in real time – generating natural social media stories. Use the expo as your stage and amplify your message across all digital channels.
meet an audience ready to buy
Retail & sales potential
Visitors at SHAPE EXPO Berlin come to explore, experience, and shop. Purchase intent is high at a live marketing event like this – making it the ideal opportunity to drive direct sales and generate ROI on the spot.
Tap into the full potential of SHAPE EXPO Berlin – the upcoming live marketing event for brands, retailers, and body enthusiasts.
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SHAPE Expo Berlin 2025 – Experience the Future of Fitness, Health, and Lifestyle
From October 24 to 26, 2025, Messe Berlin will become the meeting place for everyone passionate about modern health culture, innovative fitness solutions, and a long, active life. Under the motto “Live better – longer – fitter”, SHAPE Expo Berlin brings together industry leaders, startups, content creators, professionals, and health-conscious consumers for the first time to explore the latest trends in longevity, biohacking, smart fitness, health tech, nutrition, mental health, and aesthetics.
At the heart of SHAPE Expo are technological, nutrition-focused, and holistic approaches designed to make the community healthier, more mindful, and more capable. Visitors can expect an interactive experience featuring live demos, workshops, talks, and stage shows. Topics such as neurohacking, wearables, AI-powered training systems, digital health applications, functional nutrition, supplements, and cutting-edge beauty treatments offer a broad range of insights – for both newcomers and industry experts.
For companies, SHAPE Expo provides the ideal environment to showcase products and brands, gather feedback, and reach new target audiences. With a highly engaged crowd of fitness enthusiasts, health professionals, lifestyle coaches, and biohacking aficionados, the expo is the perfect platform for brand activation, content creation, and direct sales. On-site creators also use the event to test and showcase new tools and methods in real time.
Special attention is given to the connection between physical and mental well-being. In addition to concepts focused on physical optimization, mental health also takes center stage – with offerings around mindfulness, stress regulation, and cognitive performance.
The supporting program includes networking formats, business lounges, expert panels, and curated brand showcases. Trade visitors can take advantage of additional B2B opportunities such as matchmaking sessions, guided thematic tours, and insights into current market research.
SHAPE Expo is more than just a trade show – it’s a space for future-oriented topics, a platform for personal transformation, and a live event for all those who want to experience today what a healthy lifestyle of tomorrow feels like.